25 Jan Critical SEO Checklist for Web Design & Development
Web Developers straddle more than one disciplines bringing content to the web. similarly to design and advertising worries, expert developers also are dedicated to maintaining websites on hand, completely supported, and recognizable to search engines like Google.
diverse strategies accomplish the venture, and at the same time as they may be now not always as nicely-versed within the subject as devoted SEO Specialists, web developers and website design companies are only after they apprehend SEO basics (beyond).
Checking the Right Web Development Boxes
The effective web design and development agencies combine SEO concerns at every phase of website development. Accounting for SEO consists of a close look at the following info, among others.
1. Don’t Forget the SEO Basics
Consistent attention to basic SEO provides a solid foundation for any website. Accounting for details like alt tags and title tags strengthens content and makes your site more accessible to both search engines and other accessibility needs, such as screen readers. The tags should be attached to every image and anchor text, accurately describing what’s on them.
Another long-time feature of SEO, the importance of metadata hasn’t diminished – it actually has new changes.
Metadata can best be described as a concise informative snapshot of other data, furnishing basic info about website content.
Well-structured meta titles and descriptions make it easier to find content, increases click-through-rate (CTR), and reinforces information organization. Creating metadata manually makes it more accurate and site-specific, driving better results than creating it automatically.
2. Validate all Code Against W3C
Following best practices includes validating code against W3C standards. The process ensures your code is seen properly by search and follows widely accepted formatting rules. Without validation, coding errors can cause search to overlook or dismiss key aspects of your site.
3. Use Proper Structure
Site structure contributes to a consistent user experience, but a well-structured website can also enhance SEO. Users and Google are looking for some of the same things, so delivering a memorable UX also satisfies the search provider.
Proper structure leads to sitelinks, outlining your featured pages each time your website appears in search. The valuable SEO advantage makes it easier for visitors to navigate your site and points them to the information they came for.
Sitelinks are awarded by Google, recognizing websites with proper structure. If you present a messy website structure, you’ll likely be passed over, losing the SEO benefits of sitelinks.
Web developers need to understand when to user <header> tags, <section> tags, <footer> tags, and much more during the development process. I’ve seen websites with more than one <h1> tag and always cringe when viewing the source code of sloppy web development.
Other structure and code issues are the simple things for UX – web developers must get into the habit of using the proper “type” on form fields for phone, email, URL, and text. This is simply great practice and makes for happy visitors on their mobile experience.
4. Link Internally for Better Crawling and Indexing
Google admittedly isn’t perfect, crawling and detecting all the content on websites. That makes it even more important to maximize the impact of your top pages. Linking internally helps support your site’s structure, in terms of ranking and indexing. The strategy is particularly effective when new content is linked to steady, evergreen pages Google already recognizes as relevant.
This goes double for using proper “noindex” tags throughout your site. Certain pages like “tag” pages typically do better by not having them indexed, giving more power to your service and product pages. Each particular website structure is different, and your web developer needs to understand the site architecture extremely well to get this nailed down properly.
5. Understand Pagination and Canonicalization
Strong canonicalization ensures every piece of content on your website has a unique URL. Done correctly, the process brings greater authority to your site, preventing the benefits of quality links and content from being diluted. Pagination splits content into multiple pages, providing a series of direct links, usually found near the bottom of the page.
Clicking the numbered page links and forward/back icons enables visitors to efficiently navigate material. Though it is not always a top priority, intuitive pagination is an easy way to boost UX, which ultimately helps SEO.
6. Ensure Proper Robots.txt and Sitemap.xml
You can’t blame Google for your website performance if you don’t send search engines the proper messages. If you’ve added a disallow directive to a Robots.txt file during development, make sure it is removed before the site goes live.
Both the Robots.txt and Sitemap.xml files should be properly formatted upon live launch and ready for your SEO professional to take the next steps. With the Sitemap.xml file, it should be submitted to Google Search Console.
7. Manage and Implement Structured Data
Including structured data from schema.org can elevate your game. It’s vital to make sure your structured data is coded properly. Automatic tools don’t always uncover structured data problems, so manually checking for coding errors is the best defence.
You can check each page’s structured data using Google’s Structured Data Tool. There are many opportunities to embed structured data. Some obvious ones are:
- Local Business data
- Image Galleries
8. Speed up with Gzip and Browser Caching
Servers using Gzip compression perform best, particularly in today’s mobile-first environment, where fast speeds are paramount to a positive user experience. The technology is standard on many servers, but when your site suffers performance shortfalls, a compression problem might be slowing you down.
9. Page Load Speed is Critical
As previously mentioned, the Speed Update announcement is definitely one huge reason to make sure your site loads fast, especially in mobile search. More importantly, you want your site to load fast on desktop as well.
Your web development professional needs to consider all areas where speed can be improved. This includes using progressive JPEGs, understanding when to use PNG8 vs PNG24, and optimizing all files and assets on page load.
Similarly, failing to compress images can result in usability issues. Files are readily compressed with photo management software, before being exported for the web. And in some cases, using a smaller image size is all that’s needed to facilitated faster loading speeds.
There are many tools available to check page speed, and I’ve addressed this back in 2014!
The great web developers preserve search engine optimization attention, optimizing during each level of web site design and development. An SEO checklist facilitates manage the information and guarantees a tight campaign and an internet site that may scale as your wishes develop.
If you’re now not getting the satisfactory feasible overall performance from your website, it’s time to begin giving search engine optimization the eye it merits.
In case you’re seeking out an innovative web development business enterprise that is aware these ideas and plenty of greater on how SEO performs a critical function within the web site design method, feel unfastened to attain out to us!