08 Feb Ecommerce Strategies
7 Ecommerce Strategies to Optimize Sales
If you can convert them into paying customers, you can generate more sales without ever having to change a price. But for that to happen, you need to clear the path to purchase.
Now it’s imperative that you get your homepage and site structure down cold.
You’ll want to advertise through paid search campaigns, display advertising or social media ads. But if your site design isn’t optimized for conversions, you won’t get a return on that investment.
Top 7 E commerce Strategies to optimize your online sale
The most widely recognized reason guests forsake a buy is shipping taken a toll. Your answer? Offer your clients free dispatching, and plainly express that advantage on your site.
39% of customers would purchase enough to get free shipping.
In addition, a study by Compete states that:
93% of online buyers would be encouraged to buy more products if free shipping were offered.
By offering free shipping, you can increase conversions as well as the size of your orders. Check out this article from Web Marketing Today for some great advice on how you can offer free shipping to your customers.
2.Show Discounts and Specials Clearly
Discounts and coupons are powerful marketing tools that allow you to:
- give your clients special offers on products or categories
- let wholesalers purchase at special rates
- provide incentives through your offline advertising
- help clear “difficult to sell” stock amongst many other uses
In the Oneupweb consumer study, 95.5% of respondents cited clearly stated pricing and shipping information as an influential factor in making a purchase decision. Don’t be a victim!
Make sure a product’s price is clearly stated, whether on your homepage or on the product page itself.
If at all possible, try to calculate taxes and shipping when products are added to the cart so your shoppers know the final price before they ever get to checkout.
Optimizely tested a call to action (CTA) for an outdoor gear retailer’s refer-a-friend program and found that active outdoor enthusiasts are significantly more motivated by “Earn Rewards” than “Get Rewards.”
In the case above, “Earn $25. Invite Friends,” increased program engagement from the baseline, “Invite a Friend. Get $25,” by 60%.
Or take a tip from Airbnb and offer a product credit in return for referrals.
The new program encourages users to invite their friends by offering them cash credits to be used towards future Airbnb bookings.
According to Courtney Boyd Myers, writing for thenextweb, Airbnb got good results from the program.
4.Add Reviews and Ratings
Fig leaves ran an experiment to see how product reviews and ratings affected conversion rates. They found that products with reviews had a 12.5% higher conversion rate than products without reviews.
More importantly, the conversion rate for the same product—after adding reviews—was 35.27% higher than it was before adding reviews.
They also found that the number of reviews mattered a lot. Products with 20 or more reviews had a whopping 83.85% higher conversion rate than those without.
5.Use email marketing
You may have a beautifully designed, perfectly set up e-commerce store, but if no one knows about it, how will you make any sales? You need to promote your business, and one of the best ways to do that is through email marketing.
When writing an email to send to your prospect list, make sure you stress urgency. For example, if you’re promoting a sale, push the fact that it’s only available for a limited time or that it’s ending soon. The more urgency you create, the more your audience will feel pressure to make a purchase.
6.Use videos to draw attention to your company’s website
Using video in the right way will have a direct effect on user engagement.
Short explainer videos are an excellent way to help visitors quickly understand your company, your products, and your services.
Visually showing your product in action gives visitors a better understanding of how your product works.
That helps soon-to-be customers get more comfortable with making a purchase, thereby boosting both your revenue and your conversion rate.
7.Add Live Chat to your Conversion Rate Optimization toolkit
Live chat has the potential to close the gap between the online shoppers and retailers. You have the chance to connect with your potential customers and build their trust.
Recent studies have shown that 68.5% of CompUSA customers used live chat while browsing the website:
- 32% percent of them used live chat during the final phases of the buying process
- And out of the 32%, 10% percent converted into a sale. At this point, it is still relatively early in live chat implementation; however 28% of e-commerce websites now offer live chat
By implementing each of the tips above, not only will you see an increase in sales, conversions, revenue, and profit, you’ll build a reputable brand for your products and services.